Ola of Lagos Explains Why He Lives in a Rented Apartment Despite Owning Houses
Ola of Lagos rented apartment has become a talking point after the luxury content creator explained why he still chooses to live in a rented apartment despite owning multiple houses. Nigerian luxury content creator and entrepreneur Ola of Lagos made the revelation during a recent appearance on The KK Show: Key to Keys…
The automobile influencer made the revelation during a recent appearance on The KK Show: Key to Keys, where he discussed his journey from difficult beginnings to becoming one of Nigeria’s recognised luxury-content creators.
The interview, released on September 20, 2026, covered several aspects of his life, including his childhood, early jobs, content-creation journey, business experiences, money, the demolition of his former car showroom and the challenges that came with his growing public profile.
Why Ola of Lagos still lives in a rented apartment
One of the revelations that has attracted attention from the interview is Ola’s explanation for choosing to rent his current home despite owning properties.
The Ola of Lagos rented apartment story has attracted attention because of the contrast between his reported property ownership and his decision to continue renting.
According to reports on the interview, Ola said he pays ₦50 million annually in rent and explained that he sees the decision as part of the mindset that keeps him motivated to continue working.
The Ola of Lagos rented apartment discussion has attracted attention because of the contrast between his reported property ownership and his decision to continue renting his current home.
He also reportedly said he has never spent a night in a property he purchased with his own money. The comments have generated different reactions online, with social-media users debating whether his approach to property and personal comfort makes sense.
The discussion is ultimately based on Ola’s own explanation of his financial choices, rather than an independently verified assessment of his property portfolio or finances.
From difficult jobs to luxury cars
The interview also offered a look at the period before Ola became associated with expensive cars and his popular “It’s Plenty” catchphrase.
During the conversation, Ola spoke about coming to Lagos in search of opportunities and taking on different jobs to support himself and his family.
He recalled working as a cleaner and doing other difficult jobs while trying to make ends meet. He also described walking long distances around Lagos to approach potential customers and offer services such as cleaning houses and washing clothes.
Ola said he eventually started sleeping in unfinished buildings and, on one occasion, on a bridge, as he struggled to establish himself. Ola of Lagos rented apartment
His story eventually moved in a different direction when his passion for automobiles led him into car spotting and content creation.
How Ola of Lagos became a luxury-car creator
Ola explained that he did not originally plan to become a car spotter.
Instead, he said his interest in cars and his desire to build a better life eventually pushed him toward creating automobile content.
Over time, his videos showcasing luxury vehicles helped him develop a recognizable identity online.
His content eventually expanded beyond simply showing expensive cars, turning him into a broader lifestyle and luxury influencer.
The KK Show episode describes this transformation as a journey from humble beginnings and difficult jobs to building a personal brand around luxury cars, business and social-media influence.
Ola also discusses his demolished showroom
Another major part of the conversation was the demolition controversy involving the car lot associated with Ola’s business.
The issue dates back to 2025, when a car lot along the Lekki–Epe Expressway was demolished by Lagos authorities. Although the property became widely associated with Ola online, Premium Times reported that the facility was owned by Skyewise Group and that a section had been leased to Ola for car display and content creation.
Ola discussed the experience during the podcast and reflected on what happened after the demolition.
The episode’s description says he spoke about the experience as one of the setbacks he encountered while building his businesses and how he responded after losing the showroom. Ola of Lagos rented apartment
He also recalled being robbed in Europe
Ola’s interview was not limited to his success and business life.
He also recounted an incident in which he said he was robbed of £9,000 while in Europe.
The experience formed part of a wider conversation about money, setbacks and the pressure that can come with becoming successful and publicly visible.
He also discussed his relationship with wealthy people and explained why, despite being around influential Nigerians, he would not simply approach someone like businessman Aliko Dangote to ask for money.
Ola of Lagos speaks about education and his past
The entrepreneur has also recently spoken about his educational background.
In another discussion connected to the recent wave of interviews, Ola said that not attending a higher institution is one of his regrets.
He explained that although he regrets not having the opportunity to attend university, he did not allow that experience to define his life or prevent him from building a career.
Reports have also quoted him discussing how some people judge him because he did not attend school, saying that some people perceive him negatively because of his educational background.
These comments have added another layer to the public conversation around his rise from a difficult background to entrepreneurship and luxury-content creation.
Ola’s message about money and success
Beyond the stories about cars and property, the interview also touched on Ola’s attitude toward money and success.
He spoke about celebrating small achievements and maintaining humility despite becoming more successful.
He also discussed the importance of treating employees properly, arguing that business owners should consider bonuses and better pay when their businesses grow.
The podcast description presents the conversation as one that goes beyond luxury, focusing on resilience, opportunity, money, fame, responsibility and the experiences that shaped Ola’s outlook.
Final thoughts on Ola of Lagos Rented Apartment
Ola of Lagos’ appearance on The KK Show: Key to Keys offered a broader look at the man behind the luxury cars and viral automobile videos.
Ola of Lagos rented apartment explanation for continuing to live in a rented apartment despite owning houses has attracted particular attention, but the interview also covered the difficult period before his success, his transition into car content, the showroom demolition, being robbed abroad and his views on money and responsibility.
The Ola of Lagos rented apartment revelation is only one part of a much wider conversation about his journey, money and success.
For someone whose online identity is strongly associated with luxury, the conversation also highlighted the less glamorous parts of his journey and some of the setbacks he says helped shape his approach to success.
Ola of Lagos is part of a growing group of Nigerian entertainment personalities whose stories continue to attract attention, just as Kamo State’s Star Lomo premiere recently brought several Nollywood stars together in Lagos.
The full episode, “Ola of Lagos: From Humble Beginnings to Luxury and Influence,” runs for about 1 hour and 9 minutes and was published by The KK Show: Key to Keys on September 20, 2026.
